Hi I'm David.
I am a senior UX designer at Slalom Consulting. I design systems, platforms, and bold product ideas.
My story in numbers
16
Companies
Consulted & designed for
9
Years
As a UX designer
6+
AI solutions
Across platform & product design
5k
Hours
In Figma designing
Consultant work
These case studies have been adapted to protect client privacy.
Same problems and solutions. Fewer logos.

Transforming the digital golf experience
Discovery | Design System | Rebranding
Led the redesign of a premium golf eCommerce experience, simplifying complex product configurations and improving usability across the purchase journey. Established scalable design patterns and a more cohesive system to support growth, enabling customers to navigate, customize, and purchase with greater confidence and clarity.
Designing clarity in financial systems
User Research | Design Process | User Testing
Partnered with cross-functional teams to simplify complex financial workflows and improve internal platform usability. Focused on reducing friction, aligning stakeholders, and creating scalable design patterns that support faster decision-making and more intuitive experiences across enterprise-level financial systems.


Rethinking the UX at a quick service restaurant
Service Design | AI Design Process | Prototyping
Conducted research and service design initiatives to improve the end-to-end restaurant experience. Identified key friction points across customer and employee journeys, translating insights into actionable design opportunities that enhanced efficiency, improved usability, and elevated the overall dining experience.
Personal projects
Where I explore ideas, build products, and push beyond client constraints.
Built from scratch. Designed with intent.
Brixli
Mobile App | Claude Code | Prototype
A triathlon training platform designed to simplify planning, tracking, and performance insights for endurance athletes. Brixli combines structured training plans with intuitive data visualization, helping athletes stay consistent, monitor progress, and optimize performance across swimming, cycling, and running.


Icebreakr
Mobile App | Design System | Figma Make
A modern dating app concept that generates personalized conversation starters based on shared interests and social data. Designed to reduce friction in early interactions, Icebreakr helps users move beyond small talk and build more meaningful connections from the very first message.
Ketch Co
Light & Dark Mode | Design System | Prototype
A lifestyle running brand concept focused on performance, community, and identity. Developed a cohesive brand system and digital experience that blends storytelling with product design, creating a platform that resonates with runners while reinforcing a strong, modern brand presence.

Thanks for stopping by!
Raleigh-Durham, NC
David Ketchum Portolfio